Since the inception of factory production in the industrial revolution, safety has been a concern. However, safety today looks nothing like it did back then. We now have OSHA and other government groups, unions, and lobbies that safeguard the safety of workers and make sure that they are adequately provided for. In addition, workers themselves have more rights in suing an employer over unsafe conditions and receiving compensation in the event of an incident that leaves them injured. Especially if an injury prevents them from providing for their family. The point is, a lot has changed over the past few hundred years in workplace safety, and those changes have unanimously been in the best interests of the workers that inhabit those workplaces. However, just as changing times caused safety evolution in the past, it is important that this trend continues now with the advent of things such as the internet, tablets, smart phones, and more. Safety is no longer limited to physical seminars and training sessions. That being said, let’s take a look at exactly how you can use technology and engagement to enhance your safety efforts.
One way that employers are reaching their employees both in a new way and outside of the physical confines of the work area is through email newsletters. The vast majority of working adults (and most every demographic, for that matter) are online these days and employers need to make sure they are taking advantage of that online time and platform. Formatting an email newsletter is great because it can be easily sent out to every single employee in your workforce. This can be used for general company news and the like, but can also be used to send out weekly safety lessons or reminders for employees about any witnessed unsafe behavior.
To get started down this round, you’ll need to make sure your emails get opened and engaged with. Here are a couple of ways to do that:
- Keep your subject lines short but catchy. Subject lines can get shortened if they’re too long in certain email clients, so be sure that you keep them short. At the same time, you want an email that will get opened and engaged with. Depending on the company, starting with “MANDATORY:” may work, but titles like “3 Tips for Avoiding Work Injuries…” also work well and incite curiosity; it is worth noting that email marketers use these types of subject lines all the time.
- Link to a website for long-form articles. If you want someone to read an article, don’t make them read it in their email client. Describe what the link goes to in the email, but then link them to your company website or blog where you’ve posted the article in its entirely. This is not only easier to read than the plain text on most email clients, but it also gets employees used to visiting your site.
Speaking of Your Website…
You should have a blog! Any company that doesn’t have a proper blog or news related page is falling behind. More importantly than just having one, however, is having something that is going to be useful for not just curious potential and current customers, but also your employees. Having a blog with useful industry information and news relating to worker safety or rights, etc. can be a great way to gain a following via social media and to use your online presence to disseminate safety information.
Use Those Phones
Everybody has a cell phone these days, so why not take advantage of them? Compiling employee cell phone numbers and sending out mass texts can be a great way to send out up-to-the-minute updates and information. Maybe there is an accident at one branch and you want to send out a message to everyone telling them to be careful of something so that there are no repeat accidents – text mailing is a great way to do this.
Innovation is the name of the game here, and the more creative and engaging you are, the better response you will get. In any event, it is more than worth your time to invest a bit in using the technologies available to you to communicate safety and other important messages in new ways.
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