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Voice of Customer (VOC) & How to do it Right

Voice of Customer (VOC) & How to do it Right

Most writings on voice of customer define it as something like this: An application or procedure that focuses on questions about customers by gathering and reporting results and feedback from them. Furthermore, these are sometimes then compared with other competitors. The problem with most companies’ VOC system is that the definition stops there. In reality,

Tony Ferraro | October 2, 2013 | Safety Solutions | VOC